Global Business

MR.PAPA maintains competitiveness in the international market and develops and implements marketing strategies
for Korean products to meet the diverse food cultures and needs of consumers in various countries.
Collaborating with food manufacturers, distributors, logistics, and transportation companies
to build a smooth supply chain, MR.PAPA strives to maintain competitiveness in various markets
and effectively provide products to consumers.

Mr. PAPA's
Overseas Expansion Strategy
Sale of Mr. PAPA PB (Private Brand) products
Entry into the B2B
food ingredient market through the establishment of a supply chain similar to that in Korea
Production and sale of K-FOOD using overseas local raw materials
Profit generation through the introduction and brokerage of domestic high-quality products
Mr. PAPA's
Overseas Expansion Strategy
K-Agricultural Products

Mr. PAPA is actively exploring market opportunities for Korean agricultural products through various partnership businesses and connections with local market conditions.

1. Partnerships with Local Food Companies
By partnering with local food companies to introduce Korean agricultural products and encourage their use in their products, we are promoting the export of Korean agricultural products. This also provides an excellent opportunity to inform local consumers about the quality and characteristics of Korean agricultural products.
2. Connection with Asian Food Ingredient Supermarkets and Korean/Chinese/Japanese Restaurants
We continuously plan and execute promotions and marketing activities to promote Korean agricultural products in food ingredient supermarkets and restaurants, thereby increasing the awareness of Korean agricultural products.

3. Exploring Export Opportunities Through the Development of Domestic High-Quality Local Farms
We are developing domestic local farms known for their safety and quality. By understanding the characteristics and demands of the overseas market, including which agricultural products are popular and what specific characteristics or requirements they have, we are establishing export strategies to introduce and expand market access for the agricultural products of domestic local farms.


Mr. PAPA is aggressively expanding its business areas through various activities and strategies with the goal of promoting Korean food and its diverse elements and characteristics worldwide.

1. Korean Taste Education : Developing education programs that help foreigners understand the unique characteristics and tastes of Korean food, enabling customers to increase their understanding of Korean food and choose foods that suit their tastes

2. Diverse Menu Development : Korean food is sometimes perceived as having a relatively limited number of menus. To overcome this, we are developing and introducing a variety of menus, including traditional Korean food, modern Korean food, and fusion food.

3. Continuous Marketing : Engaging in continuous marketing through various methods such as SNS marketing, traditional advertising, events, etc., and communicating with the local community.

4. Forming Partnerships : Expanding Mr. PAPA's distribution network by forming partnerships with local restaurants, large distributors, food manufacturers, etc.

Mr. PAPA is continually conducting market research, target customer analysis, and competitor analysis for the success of K-Food. Additionally, we are committed to menu development considering the characteristics, culture, and food culture of each country and region.

미스터아빠의 글로벌 벤치마킹

미스터아빠는 해외 선진 유통기업 답사/분석을 통해, K-유니콘 기업으로의 성장동력 확보 및 전략방향 도출하고자 노력하고 있습니다.
목표 설정, 선진 유통기업 선정, 준비 및 계획, 답사 실행, 정보 분석 및 적용, 지속적인 평가의 과정을 거쳐 효과적인 운영 전략을
배우고 국내외 환경에서의 적용과 실험을 통해 미스터아빠의 지속적인 발전을 위해 나아가고 있습니다.


고객층과 입지에 맞는 MD 전개 및 지속적인 마케팅을 통해 표준형 外 다양한 포맷 운영
- 프랑스 도심형 프리미엄 수퍼마켓
- 표준형 / 편의형 / H&B / 친환경 / RTE 전문점 등 상권 특성에 따라 5가지의 다양한 컨셉 전개


고급소비를 즐기는 고객을 타겟으로 한 마켓, 다양한 상품 및 품질관리, 세련된 디자인 패키지 강점으로 가격은 타 마켓에 비해 20~30% 높지만 소비자 만족도는 매우 높은 것으로 알려짐.
- 영국 프리미엄 수퍼마켓 (영국 6위 점유율 4.9%)
- 영국 왕실 상품 공급에 따른 로열티 보우


Sainsbury's는 영국에서 가장 큰 식품 소매업체 중 하나로 알려져 있으며, Sainsbury's Local은 도시와 도심 지역에서 소비자들에게 편의성을 제공하기 위해 설립
Sainsbury's Local은 도시 생활을 하는 사람들에게 편리한 쇼핑 경험을 제공하며, 식료품 및 생필품을 손쉽게 구매할 수 있는 선택지로 알려져 있음.


영국 온라인 종합 쇼핑몰
'00년 시작, 식품/비식품 종합상품 취급
'12년 테스코 닷컴 오픈(온라인 전용 매장) - 1,300평 규모(6개점 - 반경 16km 배송)


미국 기반 천연식품 소매업체인 Whole Foods Market는 건강하고 지속 가능한 식품 제공을 목표로 유기농 식품, 고품질 육류 등 다양한 제품을 판매하며, 공정무역과 환경보호에 힘쓰고, 다양한 이벤트를 통해 고객의 건강한 식생활을 돕는 것에 주력하고 있음.


고품질 저가격 PB 중심 운영 - 구색 압축(약 4,000 SKU), 저가/고품질 유기농 PB(구성비 80% ) 강화
지역특성을 살린 조형물 등 스토리텔링 Friendly, Fun 이미지 구현


Naturalia는 건강과 지속 가능성을 중시하는 고객들을 위해 유기농 제품과 천연 식품을 제공하는 고급 친환경 전문 매장
'08년 진출 75개 점포에서 6천개 SKU 중 60~70% 식품류


고복지 영국 농장에서 조달한 식자재를 이용해 매장에서 요리해서 판매하는 매장으로 영국내 10개 매장을 운영중

Moving Grocery Store

The MR.PAPA MGS is a sales platform that visits the homes of those with shopping difficulties and neighborhoods with an eco-friendly electric truck loaded with over 400 types of fresh food and living supplies.

Fruit Specialty Shop

Fruit Specialty Shop by MR.PAPA offers customers fresh and diverse fruits in premium packaging, cup fruits, and juice form, helping them maintain healthy eating habits. It is operating in department stores nationwide.


An ultra-convenient ordering and procurement program optimized for ingredient orders and specialized product purchases for wholesale marts, individual supermarkets, and restaurant owners.


MR.PAPA COOK provides users with a new cooking experience and convenience, offering pre-prepared ingredients and detailed cooking methods. This allows for a variety of cooking experiences at home with ease.

Local Store

The local store MR.PAPA is engaged in building local distribution channels and strengthening the viability of neighborhood supermarkets. It is carrying out the exhibition and sale of outstanding local products and franchising for digital stores of enhanced fresh food neighborhood supermarkets.

Supply Distribution Center

At the SDC, MR.PAPA provides high-quality products through cooperation with affiliated companies. After verifying the quality and safety of the products, it supplies them to local stores and discount marts in the region.


MR.PAPA Mart is a ‘grocerant’ retail model that uniquely combines a supermarket and a restaurant, offering customers a space where they can enjoy meals while grocery shopping. Starting with the first store in Ulsan, MR.PAPA Mart is expanding nationwide.

Overseas Business

The overseas business sector by MR.PAPA has officially launched the food tech store 'MR.PAPA' in the Mongolia E-Mart(Hypermakret) operated by the Mongolian distribution company Altai Group. Preparations are underway to open 'MR.PAPA' stores in various countries including Europe and Hong Kong.


Head Office. 700 Jungni, Naeseo-eun, Masanhoewon-gu, Changwon-si, Gyeongsangnam-do, and 1 other location
Seoul Gwanghwamun Branch. Rooms 2001 and 2007, Gwanghwamun Officia Building, 92 Saemunan-ro, Jongno-gu, Seoul
Gyeongnam Center 1. 124 Hyochon-gil, Yeoncho-myeon, Geoje-si, Gyeongsangnam-do
Gyeongnam Center 2. 35-4, Yutongdanji-ro, Naeseo-eup, Masanhoewon-gu, Changwon-si, Gyeongsangnam-do
Gyeongbuk Center 1. 106-108 Yeongcheon IC-ro, Yeongcheon-si, Gyeongsangbuk-do
Gyeongbuk Center 2. 387, Buksunhwan-ro, Andong-si, Gyeongsangbuk-do
Ulsan Center. 3, Hwasan 6-gil, Buk-gu, Ulsan
Jungbu Center. 449 Gunryang-ri, Daewol-myeon, Icheon-si, Gyeonggi-do
Gyeonggi Center. 757-5 Unyang-dong, Gimpo-si, Gyeonggi-do

CEO I Seo Jun-yeol
Business Registration Number I 448-87-01712
Phone Number I 1544-1541
Email I

© MR.PAPA Inc. All Rights Reserved.