Mr.PAPA

Business

Global
Business

Global Business

MR.PAPA maintains competitiveness in the international market and develops and implements marketing strategies
for Korean products to meet the diverse food cultures and needs of consumers in various countries.
Collaborating with food manufacturers, distributors, logistics, and transportation companies
to build a smooth supply chain, MR.PAPA strives to maintain competitiveness in various markets
and effectively provide products to consumers.

Mr. PAPA's
Overseas Expansion Strategy

Sale of Mr. PAPA PB (Private Brand) products

Entry into the B2B
food ingredient market through the establishment of a supply chain similar to that in Korea

Production and sale of K-FOOD using overseas local raw materials

Profit generation through the introduction and brokerage of domestic high-quality products

Mr. PAPA's
Overseas Expansion Strategy

Mr. PAPA
K-Agricultural Products

Mr. PAPA is actively exploring market opportunities for Korean agricultural products through various partnership businesses and connections with local market conditions.

1. Partnerships with Local Food Companies
By partnering with local food companies to introduce Korean agricultural products and encourage their use in their products, we are promoting the export of Korean agricultural products. This also provides an excellent opportunity to inform local consumers about the quality and characteristics of Korean agricultural products.
2. Connection with Asian Food Ingredient Supermarkets and Korean/Chinese/Japanese Restaurants
We continuously plan and execute promotions and marketing activities to promote Korean agricultural products in food ingredient supermarkets and restaurants, thereby increasing the awareness of Korean agricultural products.

3. Exploring Export Opportunities Through the Development of Domestic High-Quality Local Farms
We are developing domestic local farms known for their safety and quality. By understanding the characteristics and demands of the overseas market, including which agricultural products are popular and what specific characteristics or requirements they have, we are establishing export strategies to introduce and expand market access for the agricultural products of domestic local farms.

Mr. PAPA
K-Food

Mr. PAPA is aggressively expanding its business areas through various activities and strategies with the goal of promoting Korean food and its diverse elements and characteristics worldwide.

1. Korean Taste Education : Developing education programs that help foreigners understand the unique characteristics and tastes of Korean food, enabling customers to increase their understanding of Korean food and choose foods that suit their tastes

2. Diverse Menu Development : Korean food is sometimes perceived as having a relatively limited number of menus. To overcome this, we are developing and introducing a variety of menus, including traditional Korean food, modern Korean food, and fusion food.

3. Continuous Marketing : Engaging in continuous marketing through various methods such as SNS marketing, traditional advertising, events, etc., and communicating with the local community.

4. Forming Partnerships : Expanding Mr. PAPA's distribution network by forming partnerships with local restaurants, large distributors, food manufacturers, etc.

Mr. PAPA is continually conducting market research, target customer analysis, and competitor analysis for the success of K-Food. Additionally, we are committed to menu development considering the characteristics, culture, and food culture of each country and region.

미스터아빠의 글로벌 벤치마킹

미스터아빠는 해외 선진 유통기업 답사/분석을 통해, K-유니콘 기업으로의 성장동력 확보 및 전략방향 도출하고자 노력하고 있습니다.
목표 설정, 선진 유통기업 선정, 준비 및 계획, 답사 실행, 정보 분석 및 적용, 지속적인 평가의 과정을 거쳐 효과적인 운영 전략을
배우고 국내외 환경에서의 적용과 실험을 통해 미스터아빠의 지속적인 발전을 위해 나아가고 있습니다.

고객층과 입지에 맞는 MD 전개 및 지속적인 마케팅을 통해 표준형 外 다양한 포맷 운영
- 프랑스 도심형 프리미엄 수퍼마켓
- 표준형 / 편의형 / H&B / 친환경 / RTE 전문점 등 상권 특성에 따라 5가지의 다양한 컨셉 전개

고급소비를 즐기는 고객을 타겟으로 한 마켓, 다양한 상품 및 품질관리, 세련된 디자인 패키지 강점으로 가격은 타 마켓에 비해 20~30% 높지만 소비자 만족도는 매우 높은 것으로 알려짐.
- 영국 프리미엄 수퍼마켓 (영국 6위 점유율 4.9%)
- 영국 왕실 상품 공급에 따른 로열티 보우

Sainsbury's는 영국에서 가장 큰 식품 소매업체 중 하나로 알려져 있으며, Sainsbury's Local은 도시와 도심 지역에서 소비자들에게 편의성을 제공하기 위해 설립
Sainsbury's Local은 도시 생활을 하는 사람들에게 편리한 쇼핑 경험을 제공하며, 식료품 및 생필품을 손쉽게 구매할 수 있는 선택지로 알려져 있음.